Creative Sponge Lunch Club

Working with Norwich-based marketing agency Creative Sponge this year has been brilliant for Norfolk Food & Drink. Not only did they design the fabulous marketing materials for our flagship event, the Norwich Food & Drink Festival, but it turns out they are all foodies too!

A true match made in heaven. Shulla Elgood, one of their Account Managers, let it slip the other day that they have a lunch club at the agency. So like true food detectives, we probed her for details. Turns out their lunch club has been running for over six years! Each ‘round’ is assigned a theme – some popular ones recently have been ‘Cheese Club’, ‘USA Club’ and ‘Lasagne Club’.

Everyone who opts in then provides lunch on a chosen Wednesday for all members of the Club. “It’s been a great way to get out of your usual lunch rut and try food that is other people’s normal’ confirmed Shulla. We have suggested to the lovely Creative Sponge people that they include a ‘Proudly Norfolk’ round in the near future and they thought it was a great idea, so watch this space!

In the meantime, the final word must go to Shulla:

“I think it’s fair to say that we are fuelled by cake as a primary food group here at Creative Sponge! Outside of the lunch club, our resident master baker Sophie creates an incredible cake each time a birthday comes around – we’ve had custard creams and lemon meringue, surprise piñata cake and so much more. The number one aspect of any Sponge team event is always ensuring there is something delicious to eat… hunting down Thai in Norwich, finding the best steak Leicester Square has to offer or gourmet burgers in Norwich. Our name says it all really – we are foodies through and through and genuinely delighted to be involved with an organisation such as Norfolk Food & Drink.”