Fantastico! Amaretto Deli Crowned Runner-up at the English Italian Awards

Huge congratulations to Proudly Norfolk member Amaretto Delicatessen (St Georges Street, Norwich), which was recently crowned Runner-up in the Best Deli/Café category at the English Italian Awards. Owner Fabrizio Fiaschi is pictured having received the certificate at a glitzy gala finale event in Manchester, featuring head-judge and celebrity chef Aldo Zilli.

Amaretto Deli was voted into the finals of the Awards by their customers, beating hundreds of other businesses to arrive in the final fifteen for both the Best Deli/Café category and the Best Team category. The Awards reward excellence as well as the country’s favourite Italian establishments.

Hailed for being reminiscent of a classic Italian style gastronomia, the Italian Awards judges praised Amaretto Deli for the high quality of food as well as the deli’s authenticity, attention to detail and customer service. Originally from Empoli in Tuscany, Fabrizio (or Fab, as he’s known to his customers,) has been living in Norwich for fifteen years with his wife and daughter. He opened Amaretto Deli eight years ago, having bought Espresso, the General Store.

Located just down the road from the Playhouse theatre, the deli is known for having a window stacked with home-made cakes, sandwiches, fresh pizza and lunch-time hot meals, as well as the deli’s original treats - many of which Fab sources from his contacts in Italy - including pasta, coffee, pastries, biscuits, cakes, salami, olives and cheeses. Fab also stocks many local products as a firm supporter of the local food industry and member of Proudly Norfolk Food and Drink, saying that using high quality fresh local food is the most Italian way to cook.

You can try some of Amaretto Deli’s Christmas treats for free at their Christmas Fine Food Tasting this Saturday 18th November, 2-4pm, Amaretto Deli, 16 St Georges’ Street, Norwich, NR3 1BA.

And a big thank you to Phil Barnes Photography for the images.